Best virtual event press release service
Importance virtual event press release service for business promotion
The virtual event press release is very important. It’s one of the most common cliches you will hear in our industry. Certainly, the PR world has undergone major changes: the media landscape has shifted towards social media, new channels pop up every day, industries have become increasingly competitive, and audiences demand total transparency.
Although much has changed since clippings were literally clipped out of magazines, one thing is sure: the newswire press releases. In a world that demands transparency: press releases are your allies. They build credibility and trust with your stakeholders, they create context for your press contacts, and (if picked up) they generate brand awareness. With press release moving from email inboxes, to online newsrooms: they now also seriously improve your SEO game. Cherry on top, isn’t it?
The perfect Business wire wows journalists and
stakeholders, all while remaining professional, truthful, and factual. Press
releases differ per type of event, industry, and type of publication you're
aiming for. We gathered some examples of press releases from our clients to
give you some guidance for your next release.
We write press releases with specific goals in mind.
Whether it’s communicating exciting internal news or sharing a new product or
service, each occasion calls for different elements. Below, we've gathered
examples for various event types, and listed why we think they're good:
Product launches:
Your team has worked endlessly to offer the world a solution to a specific problem. But what makes it so different from other products on the market? Make your press release one to remember: use an angle in your writing to transform your story into a newsworthy one. I can’t stress that enough: a newsworthy one. Companies launch new products every day, what makes your product so interesting?
Make sure to include product details. However, not all product details have to be included in your release. The geekiest ones can be added to a separate page on your website. This way, if you get published, editors can link back to the full product overview. These backlinks - especially from the big publications - are very good for SEO.
And of course, a picture is worth a thousand words.
Make sure to add high-resolution product imagery.
Product news and updates:
Similar to product launches, Press release distribution services for product news and updates need to offer a detailed overview of which product feature has been enhanced or enabled. Your audience needs to understand what has improved or changed and how this will boost their experience. For quicker access to your product information, you should include your images and videos in an organised media kit.
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