We got an exclusive look at the pitch deck no-code automation startup Bryter used to raise $16 million during the COVID-19 crisis

London and Berlin-based enterprise software startup Bryter has raised $16 million in Series A funding from Dawn Capital and Accel.
Bryter, an automation startup that provides no- or low-code products to businesses, plans to use the funding to expand its operations in the US. The fundraising took place entirely over videoconferencing during the coronavirus pandemic.
"We were doing Zoom calls from 7am to 11pm every day with investors from across the world," Michael Grupp, CEO and cofounder of Bryter, told Business Insider in an interview. "Pitching from your desk was a very challenging but fast experience."
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Automation and digitization is a growing trend, and startups making products to help companies avoid lengthy manual processes are benefiting from the trend.
London and Berlin-based startup Bryter is one such firm. The automation startup provides no- or low-code products so that businesses can build professional applications for areas of expertise.
The company, founded in 2018, has just raised $16 million from European investors Dawn Capital and Accel.
The startup counts clients such as PwC, Deloitte, McDonald's and Telefónica, developing virtual assistants, chatbots, self-servicing applications and other intelligent automation tools. Bryter's tech is a combination of two or three major technological changes from recent years, according to CEO and cofounder Michael Grupp.
"We've been able to help assess companies' coding needs in advance and that has come about because of the increased use of enterprise software-as-a-service and no code," he said.
Bryter began raising funds in March, just as the world headed into lockdown. Negotiations continued through April before the round closed in early May. "We were doing Zoom calls from 7am to 11pm every day with investors from across the world," Grupp said. "Pitching from your desk was a very challenging but fast experience."
The startup will use the funds to continue its expansion in the US. Two of the company's three founders will move to New York as part of the move, with Grupp anticipating that the startup will hire around 20 staff stateside as part of the growth plan.
"Automation and digitization at scale are key trends that we are bullish about," Evgenia Plotnikova, partner at Dawn Capital, told Business Insider in an interview. " At Dawn we genuinely are bullish about investing in startups despite the time we're in. It was a fast and competitive process but the best businesses get the best funding."
Check out Bryter's (redacted) pitch deck below: